Industry trailblazer Regis McKenna once declared, “Marketing is everything, and everything is marketing.” Today that’s more true than ever. Marketing is the connective tissue and motivating force of a business, spanning from the 4 Ps to the 5 Cs,...
Some decision-making advice works, and some is just happy talk. Decisive business people should know when it's bad, and good, to sleep on it and go with your gut.
...And Found A Way To Make Agile Development Even More Agile
Every engineering leader knows about the Mythical Man-Month -- the wishful idea that a software project can be delivered faster simply by adding more people. We’ve all tried and failed at...
