D-Sight

Automate, accelerate and elevate your
insights with D-Sight

Decision Intelligence drives better decisions and insights, quicker and cheaper, through AI.

Our D-Sight AI platform automatically generates decision-ready recommendations using our “Decision-Back” approach.

We start by framing the decision, then automate the insights you need to make data-driven decision recommendations.

D-SIGHT = DECISIONS connected to INSIGHTS

Elevated

D-Sights are elevated to the level of decisions – not just ”data observations.”

Connected

D-Sights connect all data points to specific decisions the business needs to make.

Actionable

D-sights are at the level of actual recommendations ready for direct business action.

Faster

D-Sight fields studies in ½ the time and generate results in ¼ the time with 50% cost-savings.

Decision-Back

“Firms Struggle to translate customer feedback and data into insights and actions that improve customer experience and deliver business outcomes.”

Predictions 2021:
Customer Insights Practices Continue to Evolve, Forrester

The Fundamental Problem

Traditional analytics work "bottoms-up," but business owners think "decision-back."

The decision-back approach elevates insights and analysis:

Efficient: Refined market research collects exactly what’s needed for decision-making

Fast: Automated results free the consumer insights team for higher-value work

Consistent: Best practice decision structures can be applied across global brands

Aligned: Decision trees connect insights and data for actionable recommendations

The bottoms-up approach falls short of business needs:

Wasteful: Complex and time consuming surveys collect a lot of wasted data

Slow: Human synthesis, even basic insight discovery, is expensive

Inconsistent: Data synthesis is dependent on the individuals doing the analysis

Misaligned: Lack of decision context fails to provide actionable recommendations

How We Do It:

Connecting Data, Insights and Recommendations to Decisions

Our D-Sight AI generates the same baseline insights as a large research consultancy and then automates recommendations based on your decision tree logic.

Data-driven insights available quicker via self-service portal

Cloverpop---Studies-and-Metrics---graphic

More holistic view connects the dots across multiple studies and metrics

More specific recommendations drive directly actionable business decisions

Knowledge management eliminates duplication and re-creating the wheel

See D-Sight in action supporting brand health decisions for a global CPG company!