Skip to content

D-Sight

D-Sight Hero Image-1

Automate, accelerate and elevate your
insights with D-Sight

Better decisions and insights, quicker and cheaper, through AI.

Our D-Sight AI platform automatically generates decision-ready recommendations using our “Decision-Back” approach.

We start by framing the decision, then automate the insights you need to make data-driven decision recommendations.

 

D-SIGHT = DECISIONS connected to INSIGHTS

Elevated
Cloverpop---Elevate-Graphic-2

​​D-Sights are elevated to the level of decisions – not just ”data observations.”


 

Connected
Cloverpop---Connected-Graphic

​​D-Sights connect all data points to specific decisions the business needs to make.


 

Actionable
Cloverpop---Actionable-Graphic

D-sights are at the level of actual recommendations ready for direct business action.


 

Faster
Cloverpop---Faster-Graphic

D-Sight fields studies in ½ the time and generate results in ¼ the time with 50% cost-savings.


 

Decision-Back

“Firms Struggle to translate customer feedback and data into insights and actions that improve customer experience and deliver business outcomes.”

Predictions 2021:
Customer Insights Practices Continue to Evolve, Forrester

The Fundamental Problem

Traditional analytics work "bottoms-up," but business owners think "decision-back."

Cloverpop---Elevate-Graphic

The decision-back approach elevates insights and analysis:

 

Efficient: Refined market research collects exactly what’s needed for decision-making
 
Fast: Automated results free the consumer insights team for higher-value work
 
Consistent: Best practice decision structures can be applied across global brands
 
Aligned: Decision trees connect insights and data for actionable recommendations
Cloverpop---Bottoms-Up-Graphic

The bottoms-up approach falls short of business needs:

 

Wasteful: Complex and time consuming surveys collect a lot of wasted data
 
Slow: Human synthesis, even basic insight discovery, is expensive 
 
Inconsistent: Data synthesis is dependent on the individuals doing the analysis
 
Misaligned: Lack of decision context fails to provide actionable recommendations

How We Do It:

Connecting Data, Insights and Recommendations to Decisions

Our D-Sight AI generates the same baseline insights as a large research consultancy and then automates recommendations based on your decision tree logic.
Cloverpop---Quicker-graphic
Data-driven insights available quicker via self-service portal
Cloverpop---Studies-and-Metrics---graphic
More holistic view connects the dots across multiple studies and metrics
Cloverpop---Actionable---Graphic
More specific recommendations drive directly actionable business decisions
Cloverpop---Knowledge-Team---Graphic-1
Knowledge management eliminates duplication and re-creating the wheel
D-Sight - How We Do It Section - Image

See D-Sight in action supporting brand health decisions for a global CPG company!