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D-Sight

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Automate, accelerate and elevate your
insights with D-Sight

Decision Intelligence drives better decisions and insights, quicker and cheaper, through AI.

Our D-Sight AI platform automatically generates decision-ready recommendations using our “Decision-Back” approach.

We start by framing the decision, then automate the insights you need to make data-driven decision recommendations.

 

D-SIGHT = DECISIONS connected to INSIGHTS

Elevated
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​​D-Sights are elevated to the level of decisions – not just ”data observations.”


 

Connected
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​​D-Sights connect all data points to specific decisions the business needs to make.


 

Actionable
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D-sights are at the level of actual recommendations ready for direct business action.


 

Faster
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D-Sight fields studies in ½ the time and generate results in ¼ the time with 50% cost-savings.


 

Decision-Back

“Firms Struggle to translate customer feedback and data into insights and actions that improve customer experience and deliver business outcomes.”

Predictions 2021:
Customer Insights Practices Continue to Evolve, Forrester

The Fundamental Problem

Traditional analytics work "bottoms-up," but business owners think "decision-back."

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The decision-back approach elevates insights and analysis:

 

Efficient: Refined market research collects exactly what’s needed for decision-making
 
Fast: Automated results free the consumer insights team for higher-value work
 
Consistent: Best practice decision structures can be applied across global brands
 
Aligned: Decision trees connect insights and data for actionable recommendations
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The bottoms-up approach falls short of business needs:

 

Wasteful: Complex and time consuming surveys collect a lot of wasted data
 
Slow: Human synthesis, even basic insight discovery, is expensive 
 
Inconsistent: Data synthesis is dependent on the individuals doing the analysis
 
Misaligned: Lack of decision context fails to provide actionable recommendations

How We Do It:

Connecting Data, Insights and Recommendations to Decisions

Our D-Sight AI generates the same baseline insights as a large research consultancy and then automates recommendations based on your decision tree logic.
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Data-driven insights available quicker via self-service portal
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More holistic view connects the dots across multiple studies and metrics
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More specific recommendations drive directly actionable business decisions
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Knowledge management eliminates duplication and re-creating the wheel
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See D-Sight in action supporting brand health decisions for a global CPG company!