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Erik Larson

I am the founder of Cloverpop.com, an app for decision-driven work. I’m also an Illinois farm boy turned MIT rocket scientist, Harvard MBA and decorated U.S. Air Force Captain who ended up part of the Silicon Valley tech revolution. After 15 years building businesses for Macromedia and Adobe, I decided to found my own. Cloverpop is a product of my desire for people to be happy at work, passion for building great products and curiosity about how our brains create our minds, our minds perceive our world, and our world becomes what we decide. Building Cloverpop, I’ve been immersed in the science of decision making, performing hundreds of experiments with researchers at Stanford and elsewhere to understand--and fix--decision making at work. Our research has been published in Harvard Business Review, and I’m a frequent speaker and writer on both entrepreneurial leadership and the business impact of behavioral science.

What Coinbase and McKinsey Teach Us About Decisions and Digital Transformation

What Coinbase And McKinsey Teach Us About Decisions And Digital Transformation

The recent Medium article “How we make decisions at Coinbase” by CEO Brian Armstrong gets a lot right, especially this: Decision-making should be about problem-solving, not..

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How To Tell When Decisions Need Extra Attention

The lightning pace of change driven by digital transformation means decision making is more important than ever before. This rapid churn puts more pressure on leaders’ decision..

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mind the gap

Three Reasons To Mind The Decision Gap In Your Digital Transformation

We used to expect businesses to last a lifetime, but digital transformation is a mass-extinction event for old corporations and a mass-creation event for new ones. It has changed..

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The diversity gap is relatively easy to measure.

How To Use Inclusive Decision-Making To Drive Innovation And Performance

What are you doing to unlock the power of inclusion in your organization? Our recent research reveals the pernicious inclusion gap between workforce diversity and inclusive..

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Multi-generation business team.

Future Of Work: Research Shows Millennials, Gen Xers And Baby Boomers Make Better Decisions Together

Is it better to have “up-and-comers” or “more seasoned” employees making decisions at your company? It turns out the best answer is a mix of generations, and it’s a wake-up call..

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How Tech-Savvy Executives Can Accelerate The Decision Cycle

Tech-savvy executives have a pivotal role to play in accelerating the decision cycle. By asking the right questions, they can digitally transform decision making at their..

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5 Steps To Create A Decisive Culture In The Age Of Urgency

Executives sixty years ago could expect their companies to last a lifetime. Executives today will see half of the S&P 500 disappear in the next decade. The business world is in a..

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Research Shows Diversity + Inclusion = Better Decision Making At Work

Every day there are more headlines about the challenges of workforce diversity. A focus on diversity often means a focus on hiring, and even with substantial investments of time..

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Infographic: Diversity + Inclusion = Better Decision Making At Work

Get the high points of our new research with this infographic, then go deeper into the surprising results and concrete recommendations with our free white paper Hacking Diversity..

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Executives and Thought Leaders Rally Around Inclusive Decision Making To Advance Corporate Diversity

Corporate leaders, diversity experts and authors, and Silicon Valley entrepreneurs today expressed their support for the findings uncovered by Cloverpop’s new study revealing the..

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New Research: Inclusive Decision Making Increases Performance Of Diverse Global Companies

Cloverpop today published research that reveals how inclusive decision making allows companies, especially tech companies, to use diversity to improve business performance. The..

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Since Marketing Is More Than Pretty Colors: 7 Proven Decision-Making Hacks For Marketers

Industry trailblazer Regis McKenna once declared, “Marketing is everything, and everything is marketing.” Today that’s more true than ever. Marketing is the connective tissue and..

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