Decision-Back Thinking In Consumer Insights And Analytics At Blue Diamond Growers
Our latest Decision-Back Podcast is available now! It’s a fascinating conversation between the brilliant Sarb Dhanjal-Brown, Director of Consumer Insights, Analytics & Consumer..
Gartner’s Decision Intelligence Trend Is Taking Off. What Took So Long?
Decision intelligence has been a tech buzzword for several years. Still, it wasn't until last October that technology analyst firm Gartner named it a 2022 Top Trend and put a..
How Decision Intelligence Will Finally Change Decision-Making From Mystical To Mundane
Technology research and consulting firm Gartner, Inc. identified Decision Intelligence as a top strategic trend for 2022. Analyst Dr. Pieter J. den Hamer begins his detailed..
Can Market Researchers Save The Day By Becoming Decision Scientists?
Decision-making is both the most important and most poorly managed business activity. These two numbers tell the tale:
How To Drive CPG Growth From Within Using The Decision-Back Approach
The consumer packaged goods (CPG) industry is experiencing unprecedented change. CPG leaders were already struggling to navigate a more volatile, uncertain, complex and..
Since Data Scientists Don’t Do Business Decisions – Businesses Need Decision Scientists
Twenty years ago, there was a great reckoning in the market research industry. After spending decades mastering the collection and analysis of survey data, the banality of..
Is VUCA Really The Enemy Of Good Decision-Making?
Coined by military strategists to describe the post-Cold War world, VUCA stands for Volatility, Uncertainty, Complexity, Ambiguity. I first learned of the concept as an Air Force..
The New Normal? Five Questions To Reinvent Decision-Making After Covid-19
“Business decision-making has changed more in the past six months than in the previous sixty years,” according to Eugene Roytburg, Ph.D., decision science expert and CEO of..
How To Use The Decision-Back Approach To Elevate Insights & Analytics
Over the past several decades, organizations have invested vast resources in data infrastructure to improve decision success, but the results are mixed. A new approach called..
Why Decision-Making Needs To Top Your 2022 Growth Agenda
Every business executive should wear a charm bracelet on their wrist bangled with this statistic: Decisions = 95% Why that statistic? It comes from a ten-year-old study by Bain &..
Finding Decision-Driven Growth From Within
The topic of growth remains a top priority for every executive. In a recent Gartner CEO survey, 53% of executives stated “growth” as a top priority, a whopping 20% higher than the..
How To Use Cloverpop For Slack To Make Decisions When Working From Home
Moving from the company office to the home office is a tremendous disruption, especially for the most important leadership job — making decisions. Luckily, we can learn tips from..
