4 Lessons From Scaling Foresight-Driven Decisions At The Estée Lauder Companies
The word foresight has a mystical sound akin to fortune telling. Yet, the business reality of this growing discipline is much more practical, according to The Estée Lauder..
4 Lessons From The Decision-Driven Consumer Insights Revolution At Blue Diamond Growers
Over the past decade, the old view of market research became obsolete as leading companies informed their innovation and growth initiatives by investing heavily in new consumer..
Decision Back Podcast: Consumer Insights With Sarb Dhanjal-Brown Of Blue Diamond
Our latest Decision-Back Podcast is available now! It’s a fascinating conversation between the brilliant Sarb Dhanjal-Brown, Director of Consumer Insights, Analytics & Consumer..
How Decision Intelligence Will Finally Change Decision-Making From Mystical To Mundane
Technology research and consulting firm Gartner, Inc. identified Decision Intelligence as a top strategic trend for 2022. Analyst Dr. Pieter J. den Hamer begins his detailed..
Can Market Researchers Save The Day By Becoming Decision Scientists?
Decision-making is both the most important and most poorly managed business activity. These two numbers tell the tale:
How To Drive CPG Growth From Within Using The Decision-Back Approach
The consumer packaged goods (CPG) industry is experiencing unprecedented change. CPG leaders were already struggling to navigate a more volatile, uncertain, complex and ambiguous..
Since Data Scientists Don’t Do Business Decisions – Businesses Need Decision Scientists
Twenty years ago, there was a great reckoning in the market research industry. After spending decades mastering the collection and analysis of survey data, the banality of..
Is VUCA Really The Enemy Of Good Decision-Making?
Coined by military strategists to describe the post-Cold War world, VUCA stands for Volatility, Uncertainty, Complexity, Ambiguity. I first learned of the concept as an Air Force..
The New Normal? Five Questions To Reinvent Decision-Making After Covid-19
“Business decision-making has changed more in the past six months than in the previous sixty years,” according to Eugene Roytburg, Ph.D., decision science expert and CEO of..
Why Decision-Making Needs To Top Your 2022 Growth Agenda
Every business executive should wear a charm bracelet on their wrist bangled with this statistic: Decisions = 95% Why that statistic? It comes from a ten-year-old study by Bain &..
Sounds like a cool startup! ;)
Our President/COO and co-founder, Lanny Roytburg, was interviewed by the technology news magazine Chicago Inno!
Cloverpop Was Acquired By Clearbox Decisions!
We have exciting news to share -- Cloverpop was acquired by Clearbox Decisions, Inc., which offers a comprehensive enterprise solution for better, faster business decisions!