Forbes: How Amazon Uses Faster, Better Decisions To Keep Innovating Like A Startup
“Every day at Amazon is Day 1,” according to its founder Jeff Bezos. He has reminded employees of this for decades -- Amazon will never stop being a startup. He even went so far..
How Decision Intelligence is Revolutionizing Business Strategy
Decision intelligence has been a tech buzzword for several years. Still, it wasn't until 2022 that Gartner named it a Top Trend and put a clear definition in place. By doing so,..
Decision IQ Study Finds Only 15 Percent Of Companies Are Decision Leaders – Here’s How The Rest Can Catch Up
Our recent Decision IQ research found that fewer that one in six companies have a powerful combination of consistently strong decision-making processes, excellent execution and..
How To Use The Decision-Back Approach To Elevate Insights & Analytics
Over the past several decades, organizations have invested vast resources in data infrastructure to improve decision success, but the results are mixed. A new approach called..
New Decision IQ Research Of 160 Companies Reveals Skills Separating Leaders From Stragglers
Conventional management wisdom emphasizes aligning company goals, properly resourcing projects, and executing tasks according to plan. The implicit assertion is that this..
4 Lessons From Scaling Foresight-Driven Decisions At The Estée Lauder Companies
The word foresight has a mystical sound akin to fortune telling. Yet, the business reality of this growing discipline is much more practical, according to The Estée Lauder..
4 Lessons From The Decision-Driven Consumer Insights Revolution At Blue Diamond Growers
Over the past decade, the old view of market research became obsolete as leading companies informed their innovation and growth initiatives by investing heavily in new consumer..
Decision Back Podcast: Consumer Insights With Sarb Dhanjal-Brown Of Blue Diamond
Our latest Decision-Back Podcast is available now! It’s a fascinating conversation between the brilliant Sarb Dhanjal-Brown, Director of Consumer Insights, Analytics & Consumer..
How Decision Intelligence Will Finally Change Decision-Making From Mystical To Mundane
Technology research and consulting firm Gartner, Inc. identified Decision Intelligence as a top strategic trend for 2022. Analyst Dr. Pieter J. den Hamer begins his detailed..
Can Market Researchers Save The Day By Becoming Decision Scientists?
Decision-making is both the most important and most poorly managed business activity. These two numbers tell the tale:
How To Drive CPG Growth From Within Using The Decision-Back Approach
The consumer packaged goods (CPG) industry is experiencing unprecedented change. CPG leaders were already struggling to navigate a more volatile, uncertain, complex and ambiguous..
Since Data Scientists Don’t Do Business Decisions – Businesses Need Decision Scientists
Twenty years ago, there was a great reckoning in the market research industry. After spending decades mastering the collection and analysis of survey data, the banality of..