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Erik Larson

I am the founder of Cloverpop.com, an app for decision-driven work. I’m also an Illinois farm boy turned MIT rocket scientist, Harvard MBA and decorated U.S. Air Force Captain who ended up part of the Silicon Valley tech revolution. After 15 years building businesses for Macromedia and Adobe, I decided to found my own. Cloverpop is a product of my desire for people to be happy at work, passion for building great products and curiosity about how our brains create our minds, our minds perceive our world, and our world becomes what we decide. Building Cloverpop, I’ve been immersed in the science of decision making, performing hundreds of experiments with researchers at Stanford and elsewhere to understand--and fix--decision making at work. Our research has been published in Harvard Business Review, and I’m a frequent speaker and writer on both entrepreneurial leadership and the business impact of behavioral science.

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Why Slack’s IPO Will Change How You Make Decisions At Work

Slack’s wild ride from startup unicorn to public company is about more than billionaire bingo. It’s about trends that are changing the nature of work, a la “how did we do this..

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New Webinar: How To Transform Decision Practices At Your Company

If any of these challenges describe how decisions work at your company, our new webinar is right up your alley:

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Forbes: The New Decision-Driven Equation For Successful Innovation Projects

In the past, change was slow. Business leaders believed if they made the right choices from “the list” of well-scoped projects, and the projects ran according to plan, they would..

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How Innovators Build Trust And Make Fast Decisions That Spread Like Wildfire

It’s hard to overstate how much business success relies on better, faster decision making. Bain & Company research found that decision making effectiveness drives 95% of business..

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Forbes: When It Comes To Business Decisions, Diversity Is Not Propaganda

It’s my business to understand the role of bias when it comes to making decisions. Some of the most difficult biases cause people to dig their heels in when presented with..

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Forbes: Why Bigger Companies Are Less Decisive And What To Do About It

New Cloverpop research shows that as companies get bigger, their decision effectiveness declines. That means most large companies earn sub-par D grades for decision-making,..

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Cloverpop Launches First System of Record for Business Decisions, Driving Digital Transformation and Preparing Companies for The Human + AI Future

New “CRM for decisions” tracks, communicates and improves decisions, increasing innovation and boosting business results San Francisco, CA – October 17, 2018 – Cloverpop today..

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New Research: The 7 Decision Practices Top Companies Use To Innovate

Our free new white paper shows there are seven key decision practices that distinguish top performing companies and act as practical benchmarks for the rest to improve and..

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Five Ways Business Decisions Making Fails And How To Avoid It

Most companies have a fairly specific method for making decisions. It may not be perfect. It could probably be improved with a more inclusive slate of people informing decisions...

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Forbes: How Amazon Boss Jeff Bezos Uses Faster, Better Decisions To Keep Innovating Like A Startup

“Every day at Amazon is Day 1,” according to its CEO Jeff Bezos. He has reminded employees of this for decades -- Amazon will never stop being a startup.  He even went so far as..

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3 Ways Decision Tracking Drives Innovation: See Faster, Hear Clearer, Do Better

Most companies put enormous effort into crafting, documenting and communicating strategy. Big strategy decisions roll down from above in an orchestrated cascade. But in too many..

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How Instagram Used RACI To Unlock High-Speed Innovation Decisions

Innovative companies win or lose based on the speed and effectiveness of their decision practices. The First Round Review article "How This Head of Engineering Boosted..

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