New Decision IQ Research Of 160 Companies Reveals Skills Separating Leaders From Stragglers
Conventional management wisdom emphasizes aligning company goals, properly resourcing projects, and executing tasks according to plan. The implicit assertion is that this..
4 Lessons From Scaling Foresight-Driven Decisions At The Estée Lauder Companies
The word foresight has a mystical sound akin to fortune telling. Yet, the business reality of this growing discipline is much more practical, according to The Estée Lauder..
Decision Back Podcast: Scaling Foresight With Kalindi Mehta Of Estée Lauder
The latest episode of the Decision Back Podcast introduces the visionary voice of Kalindi Mehta, Vice President of Foresight and Predictive Analytics at the Estée Lauder..
4 Lessons From The Decision-Driven Consumer Insights Revolution At Blue Diamond Growers
Over the past decade, the old view of market research became obsolete as leading companies informed their innovation and growth initiatives by investing heavily in new consumer..
New Feature Release: Decision Sets
We have exciting news to share! Today, our team released an update that allows users to group decisions or templates into “Decision Sets”, simplifying navigation between related..
Decision Back Podcast: Consumer Insights With Sarb Dhanjal-Brown Of Blue Diamond
Our latest Decision-Back Podcast is available now! It’s a fascinating conversation between the brilliant Sarb Dhanjal-Brown, Director of Consumer Insights, Analytics & Consumer..
Exciting New Decision Tree Editor with Training Videos
We have an exciting update to share! Today, our team released an update to the decision tree editor in the Cloverpop Web App which will greatly reduce the effort required to..
How Decision Intelligence Will Finally Change Decision-Making From Mystical To Mundane
Technology research and consulting firm Gartner, Inc. identified Decision Intelligence as a top strategic trend for 2022. Analyst Dr. Pieter J. den Hamer begins his detailed..
Cloverpop’s Decision Playbooks Are A Game Changer
Last week, our fantastic product team of American and Ukrainian developers released a game-changing update to Cloverpop’s decision playbooks. Here’s what that means for you.
Cloverpop Training Videos: User Guidance
As you start to use Cloverpop, these training videos can provide useful guidance for performing basic tasks.
Can Market Researchers Save The Day By Becoming Decision Scientists?
Decision-making is both the most important and most poorly managed business activity. These two numbers tell the tale:
How To Drive CPG Growth From Within Using The Decision-Back Approach
The consumer packaged goods (CPG) industry is experiencing unprecedented change. CPG leaders were already struggling to navigate a more volatile, uncertain, complex and ambiguous..