I am the founder of Cloverpop.com, an app for decision-driven work. I’m also an Illinois farm boy turned MIT rocket scientist, Harvard MBA and decorated U.S. Air Force Captain who ended up part of the Silicon Valley tech revolution. After 15 years building businesses for Macromedia and Adobe, I decided to found my own. Cloverpop is a product of my desire for people to be happy at work, passion for building great products and curiosity about how our brains create our minds, our minds perceive our world, and our world becomes what we decide. Building Cloverpop, I’ve been immersed in the science of decision making, performing hundreds of experiments with researchers at Stanford and elsewhere to understand--and fix--decision making at work. Our research has been published in Harvard Business Review, and I’m a frequent speaker and writer on both entrepreneurial leadership and the business impact of behavioral science.
Our latest Decision-Back Podcast is available now! It’s a fascinating conversation between the brilliant Sarb Dhanjal-Brown, Director of Consumer Insights, Analytics & Consumer..
Decision intelligence has been a tech buzzword for several years. Still, it wasn't until last October that technology analyst firm Gartner named it a 2022 Top Trend and put a..
Technology research and consulting firm Gartner, Inc. identified Decision Intelligence as a top strategic trend for 2022. Analyst Dr. Pieter J. den Hamer begins his detailed..
Decision-making is both the most important and most poorly managed business activity. These two numbers tell the tale:
The consumer packaged goods (CPG) industry is experiencing unprecedented change. CPG leaders were already struggling to navigate a more volatile, uncertain, complex and..
Twenty years ago, there was a great reckoning in the market research industry. After spending decades mastering the collection and analysis of survey data, the banality of..
“Business decision-making has changed more in the past six months than in the previous sixty years,” according to Eugene Roytburg, Ph.D., decision science expert and CEO of..
Over the past several decades, organizations have invested vast resources in data infrastructure to improve decision success, but the results are mixed. A new approach called..
Every business executive should wear a charm bracelet on their wrist bangled with this statistic: Decisions = 95% Why that statistic? It comes from a ten-year-old study by Bain &..