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Erik Larson

I am the founder of Cloverpop.com, an app for decision-driven work. I’m also an Illinois farm boy turned MIT rocket scientist, Harvard MBA and decorated U.S. Air Force Captain who ended up part of the Silicon Valley tech revolution. After 15 years building businesses for Macromedia and Adobe, I decided to found my own. Cloverpop is a product of my desire for people to be happy at work, passion for building great products and curiosity about how our brains create our minds, our minds perceive our world, and our world becomes what we decide. Building Cloverpop, I’ve been immersed in the science of decision making, performing hundreds of experiments with researchers at Stanford and elsewhere to understand--and fix--decision making at work. Our research has been published in Harvard Business Review, and I’m a frequent speaker and writer on both entrepreneurial leadership and the business impact of behavioral science.

Decision-Back Thinking In Consumer Insights And Analytics At Blue Diamond Growers

Our latest Decision-Back Podcast is available now! It’s a fascinating conversation between the brilliant Sarb Dhanjal-Brown, Director of Consumer Insights, Analytics & Consumer..

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Gartner’s Decision Intelligence Trend Is Taking Off. What Took So Long?

Decision intelligence has been a tech buzzword for several years. Still, it wasn't until last October that technology analyst firm Gartner named it a 2022 Top Trend and put a..

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Decision Intelligence

How Decision Intelligence Will Finally Change Decision-Making From Mystical To Mundane

Technology research and consulting firm Gartner, Inc. identified Decision Intelligence as a top strategic trend for 2022. Analyst Dr. Pieter J. den Hamer begins his detailed..

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Can Market Researchers Save The Day By Becoming Decision Scientists?

Decision-making is both the most important and most poorly managed business activity. These two numbers tell the tale:

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How To Drive CPG Growth From Within Using The Decision-Back Approach

The consumer packaged goods (CPG) industry is experiencing unprecedented change. CPG leaders were already struggling to navigate a more volatile, uncertain, complex and..

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Since Data Scientists Don’t Do Business Decisions – Businesses Need Decision Scientists

Twenty years ago, there was a great reckoning in the market research industry. After spending decades mastering the collection and analysis of survey data, the banality of..

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Is VUCA Really The Enemy Of Good Decision-Making?

Coined by military strategists to describe the post-Cold War world, VUCA stands for Volatility, Uncertainty, Complexity, Ambiguity. I first learned of the concept as an Air Force..

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The New Normal? Five Questions To Reinvent Decision-Making After Covid-19

“Business decision-making has changed more in the past six months than in the previous sixty years,” according to Eugene Roytburg, Ph.D., decision science expert and CEO of..

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How To Use The Decision-Back Approach To Elevate Insights & Analytics

Over the past several decades, organizations have invested vast resources in data infrastructure to improve decision success, but the results are mixed. A new approach called..

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Why Decision-Making Needs To Top Your 2022 Growth Agenda

Every business executive should wear a charm bracelet on their wrist bangled with this statistic: Decisions = 95% Why that statistic? It comes from a ten-year-old study by Bain &..

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Cloverpop by Clearbox in Chicago Inno

Sounds like a cool startup! ;)

Our President/COO and co-founder, Lanny Roytburg, was interviewed by the technology news magazine Chicago Inno!

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Cloverpop by Clearbox Decisions Logo

Cloverpop Was Acquired By Clearbox Decisions!

We have exciting news to share -- Cloverpop was acquired by Clearbox Decisions, Inc., which offers a comprehensive enterprise solution for better, faster business decisions!

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