Research Shows Diversity + Inclusion = Better Decision Making At Work

Posted by Erik Larson on Sep 25, 2017 7:45:00 AM

diversity-bottom-left-sunburst.jpgEvery day there are more headlines about the challenges of workforce diversity. A focus on diversity often means a focus on hiring, and even with substantial investments of time and money, it takes years to turn the tide for companies with thousands of employees.

But there is a way to make change happen faster. Companies can better capitalize on the diversity they already have by including more diverse employees in business decisions at all levels. Directly measuring this inclusive behavior focuses attention on leadership actions that executives can take today. The simple concept of inclusive decision making can bring about faster change -- and contribute directly to the bottom line.

Our newly published free inclusive decision making white paper outlines ground-breaking Cloverpop research showing that inclusion drives better business performance because inclusive teams drive better business decision making.

We went deep with this inclusive decision making research to understand just how much improvement is possible. The study analyzed approximately 600 business decisions made by 200 different business teams in a wide variety of companies over two years, using the Cloverpop decision-making database. You can download the full research results if you’d like to dive in. But to topline it, our research shows a direct link between inclusive decision making and better business performance:

  • Diverse teams make better business decisions up to 87 percent of the time.
  • Teams that follow an inclusive process make decisions 2X faster with 1/2 the meetings.
  • Decisions made and executed by diverse teams delivered 60 percent better results.

“Diversity and inclusion must go hand-in-hand to drive results,” said Laura Sherbin, CFO and Director of Research at the Center for Talent Innovation. “Cloverpop's research bolsters the case that employers who build diverse and inclusive teams see the best outcomes."

Whitepaper_Squares_v01_03 Diverse Teams.pngAccording to the research, teams outperform individual decision makers 66 percent of the time, and decision making improves as team diversity increases. Compared to individual decision makers, all-male teams make better business decisions 58 percent of the time, while gender diverse teams do so 73 percent of the time. Teams that also include a wide range of ages and different geographic locations make better business decisions 87 percent of the time.

“This research highlights the potential value of team diversity as a practical tool for architecting decision-making processes,” said Harvard Business School Professor Francesca Gino. “That our decisions get sidetracked by biases is now well established. While it is hard to change how our brains are wired, it’s possible to change the context of decisions by architecting the composition of decision-making teams for more diverse perspectives.”

We also found that diverse groups are more likely to encounter operational friction when executing business decisions. In short, less diverse teams make worse decisions, and then diverse teams struggle to put their decisions into action. The worst situation is to have an all-male team make a decision that is executed by a gender-diverse group. This worst-of-both-worlds combination underperformed by 15 percent. In contrast, our analysis found that the most inclusive decision-making and execution teams performed 60 percent better than average.

Unfortunately, non-inclusive decision making is all too common. All-male teams make about 38 percent of the decisions in a typical large company. The gap is even worse among less diverse companies like those in Silicon Valley’s technology industry, where teams including women make less than half of business decisions.

“Given the competitiveness of the tech industry,” said Aileen Lee, founder of Cowboy Ventures who coined the term unicorn to describe billion-dollar startups, “if you don't have women and diverse people involved in decision making at all levels, you are putting your company in a vulnerable position."

On the flip-side, this is a tremendous opportunity for companies to use inclusive decision making to improve business performance. It’s the most significant business activity -- Bain and Co. research shows that decision making effectiveness is 95 percent correlated with financial performance. So making improvements to your company’s decision making gives a sure boost to your bottom line.

These data-driven insights are a call to arms. Leaders can use inclusive decision making to drive meaningful improvements in months by focusing on people already employed in their organizations. If your company doesn’t act, your competitors will. And most likely, the very best companies will act first.

Originally published on Forbes.

Topics: High Performance Decision Making, Leadership and Management, Marketing Decision Making, Product Management Decision Making, The Art and Science of Decisions, Analysis, News