Diginomica: Cloverpop Shows Sales Teams How To Improve Decision Making

The title of the recent Diginomica article says it all: "Cloverpop Shows Sales Teams How To Make Better Decisions." Industry expert Phil Wainewright's interview with Cloverpop CEO Erik Larson covers a range of topics, from the antique approach that most companies take to decision making:

"Decision-making is the most important process in a company. It’s the most highly correlated with future performance. The news flash is, there’s literally no software system to manage it and optimize it, and communicate how it could be made better over time."

To the power of integrating decision-making systems like Cloverpop with Salesforce for greater transparency:

"Decisions happen in the midst of other processes. Human beings are very reluctant to tell other people about decisions that have been made. The key integration is actually to push the decision information out into public channels — take it out of the private conversations where it’s happening."

Read the full article to learn more about how Cloverpop can help salespeople spend less time “navigating the internal politics” and more time focusing on the job in hand.

One of the most exciting benefits of Cloverpop is the value of a single source of truth for decision making, which encourages best practices while tracking and communicating key sales decisions. If you are sales operations executive, take this article's advice get a Cloverpop demo today!