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What Does Cloverpop Mean?

Erik Larson May 24, 2016 4:02:23 PM

Cloverpop is an unusual name for a serious B2B software company, so naturally people ask what it means. Fortunately, we have a great answer!

Cloverpop combines three big ideas.

Cloverpop Web Logo

Our logo signifies organizations - people, working in concert, with shared goals.

"Clover" signifies nature - growth, human nature and success with a touch of luck.

"Pop" signifies decisiveness - action, speed and simplicity.

In other words, Cloverpop means using insights about human nature to drive decisiveness and success in organizations.

Want to know how we came up with the name? Ah, that's another story.