We Cloned Our CEO. You're Welcome, Eugene.
The thing that makes your company run isn't your process, your data, or your tech stack. It's the talent, the judgment, expertise, and hard-won knowledge locked inside their heads. The tragedy is how little of it actually flows into the decisions your organization makes every day. Teams are geographically dispersed. Meetings happen without the right expertise in the room. Cross-functional perspectives arrive too late, or not at all. The people who should be shaping your most important decisions are somewhere else, doing something else, completely unaware the decision is even happening.
We decided to change that. Starting with our CEO.
So we cloned him.
Cloning, No Lab Coats Required
Our CEO is Eugene. Commanding. Direct. Evangelistic. Using Cloverpop's platform and our X2Tree agent, which hoovers up decisions flowing through the Cloverpop Decision bank (system of record), slack, email, video calls, and meetings, we built a synthetic model of how Eugene actually thinks. Not what he says in all-hands. How he decides.
The profile breaks down across five dimensions: his Skills (Storytelling, Strategy Setting, Enterprise Sales), Knowledge (Growth Strategy, Advanced Analytics, Human/Machine interaction... and a trove of West Wing trivia), Beliefs (decision-back, ruthless focus, humans stay in the loop, a belief system that, notably, did not prevent him from getting cloned), Incentives (lighthouse wins, scale, expansion), and Personality (commanding, direct, evangelistic, we may have undersold "opinionated").
The result is a synthetic Eugene available 24/7, never double-booked, and unburdened by a calendar that looks like a hostage situation.
Note: Our engineers are still frantically working on turning off the "do more with less" feature.
Then We Cloned Everyone Else
Once we had Eugene, we didn't stop. We applied the same process to our entire leadership team, capturing each person's decision fingerprint across those five dimensions. The result is what we call the Synthetic Decision Board: a simulated council of Cloverpop leaders that can be convened on any question, at any time.
Pose a strategic question. The Board deliberates: arguments for and against, dissenting views, identified risks and mitigations, options on the table, and where each synthetic leader ultimately lands. You get a full transcript. No scheduling required. No one has to fly to Chicago.
This is not AI generating generic strategic advice. This is your team's actual judgment, patterns, and beliefs, made scalable.
The Bigger Picture
Here's the thing about cloning Eugene: it only scratches the surface of what this makes possible.
Every organization is full of expertise that never makes it into the right decisions. Your best strategic thinker is in a different time zone. Your finance, legal, or technical perspective is siloed in a function that doesn't get invited until it's too late. You need a cross-functional view and you can't get everyone in the room, or even on the call. You need an outside perspective but don't have the budget to fly in a consultant who'll charge you $50K to tell you things your own people already know.
Synthetic decision roles change all of that. Build a synthetic CFO who pressure-tests financial assumptions. A synthetic Chief Risk Officer who asks what could go wrong. A synthetic external strategist who thinks like a seasoned industry expert, without the invoice. Capture the expertise of your best people and make it available across every team, every decision, every time zone.
The companies that win the next decade won't just have better AI. They'll have better decision infrastructure, organizations that stop leaving critical expertise on the floor and start deploying it where it matters.
Decision quality is a competitive advantage. The knowledge is already inside your company.
We just figured out how to scale it.