Business leadership is largely about judgment and decisiveness. So it's no surprise that a Bain & Company study found that decision practices drive 95% of business performance. The real surprise is that we do such a bad job keeping track of our decisions and how they turn out!
What gets measured gets managed, and what gets managed gets better. But companies don't measure decision practices, so decision making stays slow, inefficient and stuck in the past. In the end, our old decision practices are why our calendars are crammed with endless meetings and our inboxes are flooded with 100s of burning emails.
The fact is you have to measure decision practices to make them better. Without metrics, you won’t get your decisions done better and faster. Instead, you’ll spend another year cramming in more meetings and firing off more emails.
Six Simple Decision Practice Metrics
How do you measure decision practices, especially if you’re starting from scratch like most companies? Cloverpop is an online platform for tracking, communicating and improving decisions. Our research shows there are six key metrics to track for decision success:
1) How many people participated in each decision? Count everyone who attended a meeting or was part of a significant email/chat discussion related to the decision. Research shows that decision-making works best with 5 to 6 people, so you can create a quick dashboard:
Seriously? Hey, don’t feel bad! This happens for about 40% of business decisions.
2 or 3
4 or more
3) How aligned were decisions with business goals? Decisions are how goals get done. So start by writing down your top business goals. Then for each decision, count the number of goals that will be positively affected. Framing decisions too narrowly is one of the worst decision biases, so use goals to take a broader view. Here is a simple dashboard, based on data from the Cloverpop business decision database:
Number Of Goals
What To Do
0 to 1
Think more broadly about the goals of your team.
2 to 4
Think more broadly about the affects of the decision.
5 or more
Like a boss!
4) How well were decisions communicated? Decisions never happen in a vacuum. If communication doesn’t fill the vacuum, then rumors will. Score each decision with one point for each of the following:
It was communicated in writing
It was communicated to everyone affected
It included the reasons why
It included the other choices considered
It included the names of the people involved
What To Do
0 to 1
Unless you're a jedi, you're in a tough spot.
2 to 3
Do. Or do not. There is no try.
4 to 5
The Force is with you!
5) How much are people bought into decisions? Decision making happens in teams, and decision execution does, too. Buy-in is critical for execution. To track this, either do a simple poll immediately after each decision, or do your own rating of how well people buy into the decision, on a scale from 0 to 10:
What To Do
0 to 4
You may think you made a decision, but it ain’t happening. Try again.
5 to 6
Keep your ears open and prepare to adjust.
7 to 10
Full steam ahead!
6) How did decisions turn out? Here’s the key step – checking the results of your decisions. Cloverpop keeps us on task by giving us set reminders on when we should reevaluate our decisions and their results to date. If you are doing this manually, look back at decisions after about six to eight weeks, and rate whether they missed, met or exceeded expectations. This is also a great time to write down what you learned, reinforce the decision if it’s going well or change direction if needed. Once you track ten or so decisions, you can start another dashboard:
Results Meet/Exceed Expectations
What To Do
0 to 49%
Uh oh. Most do better than this...
50 to 69%
Not perfect. Not bad. Figure out why.
70% or higher
What Happens If You Track These Decision-Making Metrics
We’ve kept careful track of these and other more advanced decision making metrics at our company for the past several. Here are the metrics from our last 10 decisions:
6 people involved
6 alternatives considered
9 goals affected
5 points - perfect score!
10 out of 10 (ok, really 9.8)
83% meet/exceed expectations
That clear green dashboard does more than drive better decisions, it also eliminates wasted time in meetings and emails and improves team alignment. When every decision is clearly communicated, employee engagement and business performance skyrocket. And when the results of every decision is tracked, nothing slips through the cracks.
It turns out if you measure and improve a fundamental activity like your company's decision practices, not only do the practices get better, but your entire business improves.
Your dashboard might not start out green, but you can get there. And if your company uses Cloverpop you can get there a lot faster -- our solution helps you decide twice as fast with half the meetings and 100 percent visibility.
So get a demo today, and see how you can measure your decision practices, and make them better!
An earlier version of this blog post was published in Forbes.