Decision Back brings together the brightest minds in decision science, leaders navigating high-stakes choices, and entrepreneurs building smarter ways to decide. Whether you're running a business or just navigating life, this conversation is for you. Press play and start making better decisions.
On this episode of The Decision-Back Podcast, Lanny sits down with Oksana Sobol, Vice President of Insights & Decision Intelligence at The Clorox Company, to discuss how the insights function is evolving from delivering research to architecting better business decisions. They explore why more data and AI haven’t necessarily created more influence, what Oksana calls the “insanity loop,” and how Clorox is working Decision-Back to build insights around the decisions that drive growth. Oksana also shares what this shift means for insights leaders, teams, and the skills needed to succeed in the AI era. Hear more from Oksana and Cloverpop CEO & Co-Founder Eugene Roytburg at TMRE in Denver on October 7 for their session, “Escaping the Insanity Loop with Decision Intelligence: Working Decision-Back to Drive Growth.”