Every day there are more headlines about the challenges of workforce diversity. A focus on diversity often means a focus on hiring, and even with substantial investments of time and money, it takes years to turn the tide for companies with thousands of employees.
Cloverpop today published research that reveals how inclusive decision making allows companies, especially tech companies, to use diversity to improve business performance. The study -- lauded by experts and executives -- was based on 566 business decisions made by 184 different business teams in a wide variety of companies over two years. The research found that gender diverse business teams make 25 percent better decisions than all male teams, with this advantage increasing by up to 50 percent when a wide range of ages and geographic diversity are added to team compositions. A free white paper describing the study and resulting recommendations can be downloaded today. A free webinar will be held on Tuesday, September 26, at 11 a.m. PT / 2 p.m. ET.
Industry trailblazer Regis McKenna once declared, “Marketing is everything, and everything is marketing.” Today that’s more true than ever. Marketing is the connective tissue and motivating force of a business, spanning from the 4 Ps to the 5 Cs, from creative content to cutting-edge technology, from advertising tactics to business strategy.
Do you see any of these decision-making problems at your work?
- Decisions take too long.
- Decisions don't involve the right people.
- Decisions are not data-driven.
- Decisions are not communicated consistently.
- Decision execution fails from poor follow-through.
If so, you not alone. Decision-making mistakes and inefficiencies happen again and again in business, damaging 20% of manager performance, and acting like a boat anchor on about 50% of employee engagement.
Decision making. It’s the bread and butter of managers and executives, who make about three billion decisions each year. Indeed, Bain & Company research found that decision effectiveness is 95 percent correlated with financial performance, while the UK Institute for Employment Studies found that decision making underlies 50 percent of employee engagement.
Unfortunately, decision practices at most organizations are sub-par. Our study of over 500 managers and executives found that they fail to apply effective decision practices 98% of the time.
If decision practices are so important, why are our decision practices stuck in the dark ages? Behavioral science has the answer.
Business leadership is largely about judgment and decisiveness. So it's no surprise that a Bain & Company study found that decision practices drive 95% of business performance. The real surprise is that we do such a bad job keeping track of our decisions and how they turn out!
What gets measured gets managed, and what gets managed gets better. But companies don't measure decision practices, so decision making stays slow, inefficient and stuck in the past. In the end, our old decision practices are why our calendars are crammed with endless meetings and our inboxes are flooded with 100s of burning emails.
