Decision Back brings together the brightest minds in decision science, leaders navigating high-stakes choices, and entrepreneurs building smarter ways to decide. Whether you're running a business or just navigating life, this conversation is for you. Press play and start making better decisions.
In today's episode of Decision-Back, I sat down with Kalindi Mehta, Vice President of Foresight and Predictive Analytics at the Estee Lauder Companies. We had a broad discussion on why foresight-driven decision-making is important for both near and long-term success of organizations and how leading companies scale foresight. Kalindi shines a light on her recipe for successful foresight initiatives, bringing together human empathy + data, to bring a future lens to innovation, media planning, building brands, and creating new go-to-market strategies.