A global CPG company's I&A leadership team struggled to demonstrate the value of a large data and insight budget, with no clear connection between insights and business decisions. Their 100+ person I&A team was generating insights with no action path to drive business impact. There was no mechanism to connect insights to actions, measure their value, or demonstrate ROI to the C-Suite.
Cloverpop deployed a Decision-Back Transformation combining consultative skills training, structured playbooks, and a technology platform to track insight activation and value. The Insight Intelligence platform captured insights, recommendations, and decisions; tracked activation through to outcome; and produced C-Suite-ready ROI reporting.
Results
100+ I&A professionals trained on Decision-Back
$200M+ insight value captured
Decision-Back training elevated insight adoption across the organization. Playbooks accelerated time to recommendation, activation rates became visible and measurable for the first time, and a C-Suite dashboard demonstrated I&A ROI. Transforming the I&A function with Decision-Back playbooks and an insight tracking platform turned a large, budget-heavy team into a measurable value driver with clear ROI visibility.