A global CPG company's Insights & Analytics leadership was investing significantly in brand tracking but receiving costly, non-actionable outputs with no clear link to strategic brand decisions. There was a significant lag between data availability and delivery of usable recommendations to brand teams.
Cloverpop built an AI-powered brand tracking system on Decision-Back logic: every insight and recommendation was explicitly tied to the brand decisions it informed. The platform delivered automated analysis with clear data-to-recommendation connections and self-service exploration of insights and underlying data.
Results
~2X faster delivery
~30%cheaper vs traditional suppliers
Automated analysis replaced costly manual outputs, with insights explicitly linked to brand KPIs and decisions. Brand teams received fast, actionable recommendations and self-service access to underlying data. Applying Decision-Back logic to brand tracking replaced expensive, ambiguous tracker outputs into automated, actionable recommendations directly linked to KPIs and brand strategy.
"Cloverpop maximizes the value of our brand tracker with highly actionable recommendations clearly linked to data & KPIs."