A leading technology company's insights, product, and marketing teams operated with disconnected workflows and no integrated approach to insight delivery across functions. Underlying processes lacked structure and scalability, and decision workflows across the three functions were not connected to a shared insight process.
Cloverpop redesigned insight operations to close the gaps between insights, product, and marketing. The deliverable was an integrated operating model with structured cross-functional insight workflows.
Results
$1.2Bln in cost and time savings uncovered
4 I&A teams combined across BU's
Gaps between insights, product, and marketing were closed, and insight operations were streamlined across four consolidated I&A teams. Through operational consolidation and efficiency improvements, $1.2Bln in cost and time savings were uncovered and ~15% cost reductions identified.